Location: Los Angeles, CA
Reporting to: CEO
Jumpcut is looking for someone to join our leadership team as the Director of Marketing. This role will report directly to the CEO, and will play a fundamental part in building out our marketing team! We made over $10M selling directly to consumers last year with an insanely small marketing team. Your role will be to take us to $100 million over the next 4 years.
Jumpcut is a school for digital entrepreneurs. Over 100 million people in America want to be their own boss and start their own businesses.
Our goal is to help people start successful businesses in every area of digital entrepreneurship. Whether you want to become a YouTube influencer, start your own eCommerce shop, or start freelancing, our courses give you step by step instruction to actualizing your goals. In addition to online courses, we heavily invest in our best students, and give them strategic and operational support to grow even faster.
Role Overview:
You’ll be reporting directly to our CEO, Kong, as the Director of Marketing, and will be responsible for building and managing our paid acquisition team, our marketing content team (sales pages, email copy), as well as our product marketing team (monthly launches, new product offerings). We are a direct to consumer company, and think of ourselves in the same vein as the Warby Parker / Casper’s of the world -- the biggest responsibility you’ll have is laying out the marketing vision for our company.
Responsibilities:
Working with the CEO, set the marketing vision for our company -- what our brand stands for, and how best to communicate that with the worldScale our marketing functions into a fully-formed department, with full teams in every area, from paid acquisition to organic to socialManage and set scalable growth goals for all our marketing sub-teamsManage the day-to-day logistics of project plans by owning timelines, budgets, and analysis/recaps/reportsCollaborate with the content, operations, and engineering teams to prioritize marketing goals with other company goalsBuild and manage customer lifetime value models, marketing attribution models, and other ways of measuring marketing performanceBe the strategic voice of the brand and provide support for the design, development and implementation of all consumer facing touchpoints to ensure consistency of brand vision
Role Requirements:
4+ years experience in marketing leadership at a direct to consumer companyStrong experience in direct response and performance marketing, with a focus on acquisition and an understanding of contentSeasoned in creating, managing, optimizing, and maturing omni-channel campaigns and strategy (paid acquisition, organic social, SEO, email, etc.)Managed/scaled an in-house marketing team of 4+ people
Additionally, you might be a good fit if…
You’re a manager at a medium to large direct to consumer company now, but want to move to a smaller company, take on more strategic responsibility, and help scale You are highly skilled at being agile and can pivot priorities, strategies, and initiatives, on a dimeYou are not afraid to jump "into the weeds" when neededYou want to work to change the future of education
If you’ve made it this far, you should probably hit that nice looking green button below and apply. We’ll talk to you soon!
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